The idea behind Place of Interest TV is to enhance customer experience and increase visitor numbers by giving individual UK attractions a platform on which to showcase their own material, free of charge.

Viewers can preview promotional videos and 'try before they buy'. Place of Interest has a second aspect to it, which will be as an educational tool; local, national and international schools will be able to watch the videos in order to aid their learning"
The tourist board for England (www.enjoyengland.com) has recently supplied Place of Interest TV with videos from England TV where Simon Calder visits locations around the country suggested by viewers. As Place of Interest TV’s special feature, Simon undertakes adventures including meeting a Roman warrior in Chester, a cultural tour of Manchester and tries rock climbing in the Peak District.